The following is a guest blog from Ted Hunting, Vice President, North America Marketing at Genesys. For more information about Genesys, visit their website.
During the Customer Response Summit (CRS) last week in Austin, I shared my perspective on customer expectations of seamless, personalized omnichannel journeys with customer service executives from some of the world’s greatest brands. It was a rare opportunity to exchange ideas on digital innovation in customer experience (CX) with such a group.
To set the stage for brainstorming sessions on digital innovation, I talked about the prediction that by 2020, more than 90% of customer engagements will begin online, and what that means to CX innovation.
Currently in many customer service environments, organizational silos remain across channels, including web, voice, callback, mobile app, text, email, social, and video. In spite of initial interactions occurring on the web, customers nonetheless expect the effortless, personalized omnichannel journey that results from integrated communication channels. We explored some examples of businesses successfully integrating voice and digital channels to improve CX.
We looked at CX from the business perspective, examining aspects of the Genesys Customer Experience Platform, including:
– An omnichannel desktop that displays every step in the customer journey, across every channel
– Enterprise-wide reporting and analytics dashboard for overall view of CX and NPS
What did this group identify as key future trends? The internet of things (IoT), personalization through big data, and emerging self-service models such as chat and voice bots, led to brainstorming on digital innovation in the CX world.
Here’s what this group of CX leaders expects to see emerging in digital innovation:
Personalized customer journeys
Customer journeys will be increasingly personalized, leveraging big data and business rules to predict customer needs and deliver better CX.
– Visibility into the customer journey will continue to evolve so companies can provide proactive recommendations and communications for front- and back-office functions across the company, not just for the contact center. Continue reading