The following is a guest blog by Vijai Shankar – Senior Director of Industry Marketing at 7.ai.
Digital transformation. It’s disrupting every industry and impacting how you deliver a great customer experience. Companies that ignore it risk their very survival; but those that embrace it can dramatically improve customer satisfaction and drive greater value – without driving additional costs.
In the world of customer service and support, there is significant change happening from both a technology and consumer standpoint. Customers are more sophisticated and have increasingly higher expectations of experience from the companies or brands they interact with, while new and innovative technologies are enabling companies to transform how they provide support. From artificial intelligence-based chatbots to messaging applications, it is very important to clearly understand how different technologies can be used to transform the customer experience (CX).
Businesses in all sectors are beginning to realize the importance of digital transformation and are raising the bar for each other. At the recent Customer Response Summit in Chicago, organized by Execs In The Know, I observed and interacted with executives from brands and we all agreed on one thing: customer experience is the forefront of digital transformation, and as each brand improves their service and experience they set the bar for the rest, even across industries. The growth of mobile has put today’s customers in the “Experience Era” and businesses need to support customers across multiple, interconnected devices and channels, with the optimal customer experience. Natural language processing, artificial intelligence and machine learning are the foundation of digital transformation and exponentially drive the potential and value of virtual agents or chatbots now and into the future.
However, digital transformation isn’t a single fix to improving the customer experience today, and the transformation will need to happen with a practical, iterative approach. It starts first with businesses defining what truly is digital transformation and its fit in customer experience. Businesses also need to know how to separate facts from fiction and learn from the best practices and proven strategies, from previous successful transformations.
Sound impossible? Not at all. Lend us your ear for 60 minutes on Nov 14th, 2017 and you will learn all about digital transformation and its impact on customer experience. Register for a free webinar sponsored by 7.ai and hosted by Execs In The Know, and learn:
• Why digital transformation needs to be a focus in customer service.
• What digital technologies are being used by top companies to maximize customer satisfaction and drive revenues.
• How to take an innovative approach to transforming the customer experience.