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Execs In The Know & COPC Inc. Publish 2017 Corporate Edition in Customer Experience Management Benchmark Series

Findings Show That Only About One-Third of Respondents Felt Their Company Offered Support in All The Channels Their Customers Want to Use — A Slight Increase Over 2016 Results.

PHOENIX, ARIZONA – April 3, 2018 – Advocates for customer experience professionals, Execs In The Know and COPC Inc., have announced the release of the 2017 Corporate Edition of the Customer Experience Management Benchmark (CXMB) Series. The 11th volume in the series, titled The CX Journey: Strategic and Operational Insights, provides an understanding of the current CX landscape. Specific areas of expanded exploration include channel consistency, quality programs, and CX priorities for corporate professionals. Traditional Care (phone, email, and in-person), Interactive Care (online/video chat, FAQ, and self-help), Social Media Care (Twitter, Facebook, forums, etc.), and Mobile Care (apps, text/SMS, and mobile chat) are all explored.

Key Insights from the 2017 Corporate Survey:

– Only 50% of respondents answered “Yes” when asked, “Is your company’s leadership fully committed to a customer-first strategy?”

– Thirty-four percent of respondents didn’t believe their company had a good understanding of which channels their customers preferred, nor how these preferences differed from current channel offerings.

– Interest and investment in chatbots and artificial intelligence (AI) exploded in 2017, with more than a threefold increase in the percentage of brands naming chatbots and AI as the technology of most interest and/or investment.

– Only 14% of respondents felt their brands were doing a good job of providing a consistent customer experience across channels and solutions, while only half of brands (51%) had any initiatives to create greater consistency.

The CXMB Series is a resource for customer care professionals, looking to enhance their customer care program, improve brand opinion, and drive customer satisfaction. Brands such as Marriott, Blue Rock Energy, The Mine, The Home Depot, LinkedIn, Hyatt, Desjardins, CIBC, Williams-Sonoma, Inc., and more participated in this year’s survey. Continue reading

Top 10 Best Things About CRS Charleston

Charleston was our most successful Customer Response Summit yet, and we’ll be pondering the ideas it sparked and reliving the memories we created for a long time to come. Narrowing it down to just 10 was tough, but here’s our take on the top highlights of the event.

10. The 5 Minutes of Brilliance Presentations

These bite-sized presentations were so beloved, many attendees asked for more at future events (we’re working on it!).

Andy Yasutake of LinkedIn and Mark Killick of Grubhub did an excellent job of breaking down their respective topics—Andy spoke about how LinkedIn worked on customer service request surges, and Mark spoke about using business intelligence to improve operations. We’re still thinking about their talks.

9. The Case Studies

One thing we’ve heard again and again is that our community craves presentations on what real companies do to move the customer service needle. At CRS Charleston, there were many breakout sessions to choose from. The topics represented leaned to digital and AI concerns, but they were varied enough to make the sessions useful to everyone:

  • -BOTs, Speech, and Humans – Seamlessly Balanced
  • -CX Measurement for the Ever-Connected Customer
  • -Are You Ready? This is the Year of Consumer Messaging & Bots
  • -Scaling True to Yourself
  • -The Future of Customer Service is Here. Are you Ready?
  • -Expanding Customer Conversations Over Digital Channels
  • -University of Pittsburgh Medical Center Health Plan Delivers A High Touch, High Tech Customer Experience

8. The “Networking” Event

There’s no better way to make new connections than at our social events. The evening at Prohibition combined a 1920s-themed party with networking. Friendships and business relationships were formed—or cemented—by the night’s end.

7. The CXMB 2017 Corporate Edition Results

Every CRS Charleston attendee received a copy of the full report in their welcome packet, and COPC Inc.’s Judi Brenstein, Balsam Brands’ Caroline Tuan, Sweetwater Sound’s Salena Scardina, and Grubhub’s Mark Killick explored the real-world implications of the CXMB 2017 Corporate Edition.

Here are some highlights:

  • -82% of corporate leaders feel their organization meets the customer service needs of its customers, while only 40% of consumers do
  • -Just 61% of executives believe their company offers support in all the channels their customers want to use
  • -Metrics CX senior leaders are using to measure success include CSAT (77%). NPS (67%), Customer Effort (28%), and Other (10%)

Continue reading

Execs In The Know & COPC Inc. Release 2017 Consumer Edition in Customer Experience Management Benchmark Series

Findings Show That After Two Consecutive Years of Solid Improvements, Consumer Opinion Toward Customer Care’s Ability to Meet Needs and Expectations has Flattened

PHOENIX, ARIZONA – November 16, 2017 – Global leaders in the customer experience industry, Execs In The Know and COPC Inc., have announced the release of the 2017 Consumer Edition of the Customer Experience Management Benchmark (CXMB) Series. The report provides compelling insights into key areas of consumer expectations, opinions and perceptions in using multiple channels for customer care. Traditional Care (phone, email, and in-person), Interactive Care (online/video chat, FAQ, and self-help), Social  Media Care (Twitter, Facebook, forums, etc.), and Mobile Care (apps, text/SMS, and mobile chat) are all explored.

Key Insights from the 2017 Consumer Survey:

– After two consecutive years of solid improvements, consumer opinion toward customer care’s ability to meet needs and expectations has flattened

– With results going back to 2014, 2017 saw the lowest percentage of consumers avoiding interacting with customer care

– Whether or not consumers self-select the multi-channel approach (as opposed to being forced into it) continues to have a profound impact on resolution and satisfaction rates for multichannel engagements

– In-Person Shoppers place far more value on good customer service than Online Shoppers

The Consumer Edition of the CXMB series is a resource for customer care professionals, looking to enhance their customer care program, improve brand opinion, and drive customer satisfaction. The 2017 Consumer Edition is the fifth consecutive year of reporting on findings of U.S. consumers, in all age groups and geographic regions. The survey findings provide both an overview of the entire customer care experience and insights regarding specific channels, as well as two new sections about the purchase experience and customer effort.

“The 2017 Consumer Edition of the CXMB Series is our most comprehensive to date,” said Chad McDaniel, President and CEO of Execs In The Know. “With every CXMB Series edition we continue to expand questions and sections that are important to today’s CX Professional, in addition to comparing data over the years to identify trends and patterns. Our community find the reports highly valuable and love using these insights to benchmark, learn, and plan their future approach.”

The full 2017 Consumer Edition is available at https://www.execsintheknow.com/cxmbseries/2017-consumer-edition/. Continue reading

Execs In The Know and COPC Inc. Hold 2017 CXMB Series Workshop in California at LinkedIn

Leaders Learning From Leaders at Insights-Driven, One-Day Event Focused on Customer Success

PHOENIX, AZ. April 10, 2017 – Following the recent release of the 2016 Customer Experience Management Benchmark (CXMB) Series Corporate Edition, Execs In The Know and COPC Inc. will be in Sunnyvale, California, on April 19, 2017, to host a CXMB Workshop. This exclusive, one-day event will be held at LinkedIn and offers customer experience professionals the chance to gather and share their challenges, successes and insights, while also making lasting connections in their local area.

The highlights of both the 2016 Consumer and Corporate Edition reports will be discussed in depth by COPC.

A few highlights from the findings:

– Although consumer opinion towards customer care has improved, gaps between consumer and corporate perception remain

– Preference for and use of Traditional Care slips, Email surprises and Mobile Care shines

– Consumer preference for live interactions over automated interactions remains strong, but companies continue to shift care away from live interactions and into automated channels

– Forced channel changes have a negative impact on both resolution and satisfaction rates

The featured speakers at the Workshop will be Scott Shute, VP of Global Customer Operations and Mark Quinn, Senior Director, Product Operations at LinkedIn. Scott is also a valued member of the 2017 Execs In The Know Corporate Advisory Board. Their keynote will focus on the Voice of the Customer at LinkedIn, how to best understand the needs of your customers, and tailor your customer experience.

In addition to the featured speakers highlighted above, there will also be presentations from subject matter experts on “Transforming From Customer Support to Customer Success” and “Keys for Personalized, Effortless Omnichannel Journeys”.

For more information visit the CXMB Series Workshop section of the Execs In The Know website at execsintheknow.com/events/cxmb-workshop.

If you can’t attend the event, but are interested in obtaining either the CXMB Series 2016 Consumer Edition, or 2016 Corporate Edition, visit execsintheknow.com/resources/cxmb-series/.

About Execs In The Know

For over 15 years, Execs In The Know has built a reputation of excellence in the Customer Management Industry and a worldwide community of over 50,000 Customer Experience Professionals. Execs In The Know connects people to engaging industry content, thought leadership, current trends, peer-to-peer collaboration, networking, and industry employment opportunities. Examples of this can be seen at their Customer Response Summit events, roadshows, webinars, workshops, Blog Talk Radio segments, Industry Benchmarking Series, blogs, thought papers, and social communities.

To learn more about Execs In The Know, visit https://www.execsintheknow.com. For more information on their Customer Management Recruitment Solutions, visit www.justcareers.com.

 About COPC Inc.

COPC Inc. is an innovative global leader that empowers organizations to manage complex customer journeys.  The company created the COPC Customer Experience (CX) Standard and provides consulting, training and certification for operations that support the customer experience. Founded in 1996, COPC Inc. began by helping call centers improve their performance.  Today, the company works with leading brands worldwide to optimize key customer touchpoints and deliver a seamless experience across channels. COPC Inc. is privately held with headquarters in Winter Park, FL, U.S. and has operations in Europe, Middle East, Africa, Asia Pacific, Latin America, India and Japan.

For more information, please visit www.copc.com.

Media Contact

Alyssa Pitura
Director of Marketing and Brand Experience
info@execsintheknow.com
www.execsintheknow.com
@ExecsInTheKnow

CXMB Industry Insights: Travel & Hospitality Survey Results [INFOGRAPHIC]

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To hear further discussion about CXMB Industry Insights: Travel and Hospitality, join Execs In The Know, COPC Inc. and guest speakers from Choice Hotels and Marriott International next Tuesday, December 6, at 1 p.m. ET for a webinar. To register, visit http://ow.ly/iGaO306Bmsy.

COPC Inc. and Execs In The Know Publish Travel and Hospitality Findings as Part of New Industry-Specific Customer Experience Research

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PHOENIX, AZ — (November 21, 2016) — Execs In The Know, a global network of customer experience professionals, together with COPC Inc., announce the results from their first travel industry survey, CXMB Industry Insights: Travel & Hospitality. The survey focused on the customer care experience, the purchase experience, and customer loyalty.

The findings show that both leisure and business travelers are using multiple customer service channels to resolve issues. However, customer satisfaction is higher when travelers self-select a channel that they want to use rather than being forced into one. Furthermore, a consistent experience across channels is so important among travelers that it ranks higher than competitive pricing and a personalized experience.

Survey participants were U.S.-based individuals traveling for business only, leisure only or both. Here are some key travel and hospitality industry findings for both leisure and business travelers. See the infographic for more details.

– Business and leisure travelers still prefer to talk to someone in person or on the phone to resolve their issues. Both groups were equally open to using new channels of communications — social media, text, mobile chat and smartphone app — at 27 percent for business travelers and 30 percent for leisure travelers.

– When multichannel communication is a choice rather than a forced approach for issue resolution, customer satisfaction increases. Conversely, when forced into a multichannel approach to resolve an issue, both business and leisure travelers stated a dissatisfaction rate at nearly 50 percent.

– Both business and leisure travelers consider a consistent customer experience across communication channels significantly more important than competitive pricing. In particular, 60 percent of leisure travelers stated a consistent experience was important.

“We are pleased to provide the results of this survey, showing how a multichannel approach to meeting customer needs can affect the traveler’s experience. For companies focused on providing excellent customer care, our findings reveal a choice of communication options is the key to customer satisfaction. Travel and hospitality brands should not only be present in the channels their customers prefer, but also need to be capable of resolving their issues through these channels,” said Kathleen Jezierski, chief operating officer, COPC Inc.

“CXMB Industry Insights allows us to dive deeper into different industry segments and provide the important insights that our community members in each vertical are looking for,” said Chad McDaniel, president, Execs In The Know. “Our findings provide a better understanding of the customer landscape in the travel and hospitality sectors, and hopefully will spark some ideas for brands to improve the customer experience and enhance overall customer satisfaction.”

This travel survey is the first in the series of industry-specific research, and is part of the larger Customer Experience Management Benchmark (CXMB) Series, also published in partnership between COPC Inc. and Execs In The Know.

Download http://ow.ly/OxT3306onPG, or sign up to receive future survey results produced by COPC Inc. and Execs In The Know. Other industry-specific reports will follow in early 2017.

To hear a further discussion about CXMB Industry Insights: Travel and Hospitality, join COPC Inc. and Execs In The Know on Tuesday, December 6,at 1 p.m. ET for a webinar. To register, visit http://ow.ly/yYyY306onpY .

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About Execs In The Know

For over 15 years, Execs In The Know has built a reputation of excellence in the Customer Management Industry and a worldwide community of over 50,000 Customer Experience Professionals. Execs In The Know connects people to engaging industry content, thought leadership, current trends, peer-to-peer collaboration, networking and industry employment opportunities. Examples of this can be seen at their Customer Response Summit events, roadshows, webinars, workshops, Blog Talk Radio segments, Industry Benchmarking Series, blogs, thought papers and social communities. For more information visit www.execsintheknow.com.

About COPC Inc.

COPC Inc. is an innovative global leader that empowers organizations to manage complex customer journeys. The company created the COPC Customer Experience (CX) Standard and provides consulting, training and certification for operations that support the customer experience. Founded in 1996, COPC Inc. began by helping call centers improve their performance. Today, the company works with leading brands worldwide to optimize key customer touchpoints and deliver a seamless experience across channels. COPC Inc. is privately held with headquarters in Winter Park, Florida, U.S. and has operations in Europe, Middle East, Africa, Asia Pacific, Latin America, India and Japan. www.copc.com

 

Execs In The Know and COPC Inc. to Host 2016 CXMB Series Workshop in Toronto

Leaders Learning From Leaders in Exclusive, One-Day Event Focused on Customer Journey Insights

PHOENIX, AZ. October 24, 2016 – Following the recent release of the 2016 Customer Experience Management Benchmark (CXMB) Series Consumer Edition, Execs In The Know and COPC Inc. are headed to Toronto, Canada on November 29th for a CXMB Series Workshop. This exclusive, one-day event presents an excellent opportunity for customer experience professionals to gather and share their challenges, successes and insights, while also making lasting connections in their local area.

As with past CXMB Series Workshop events, great attention will be paid to the results of the 2016 CXMB Series Consumer Edition, which focuses on customer journey insights from the consumer’s perspective. The Consumer Edition of the CXMB Series brings a host of new content in 2016, while a number of topics from last year’s report are clarified and expanded further, including the consumer’s preference for live interactions over automated ones and the consumer’s perception of the multi-channel journey.

This year’s Consumer Edition report also features two new sections: The Millennial Consumer and The Alternative Channel Customer Journey.

A few highlights from the findings:

– While much work remains to be done, there was a measurable improvement in the consumer’s overall impression of the customer care they received in 2016

– While the preference for Traditional Care remains strong, there was a slight pullback in 2016

– Consumer preference for human assistance over automated/self-help systems remains strong

If you’re interested in attending this event, visit the CXMB Series Workshop section of the Execs In The Know website at execsintheknow.com/events/cxmb-workshop, or contact Chad McDaniel via email or phone at chad@execsintheknow.com or 623.234.2843.

If you can’t attend the event, but are interested in obtaining the CXMB Series 2016 Consumer Report, visit execsintheknow.com/cxmbseries/2016-consumer-edition/.

About Execs In The Know

For over 15 years, Execs In The Know has built a reputation of excellence in the Customer Management Industry and a worldwide community of over 50,000 Customer Experience Professionals. Execs In The Know connects people to engaging industry content, thought leadership, current trends, peer-to-peer collaboration, networking, and industry employment opportunities. Examples of this can be seen at their Customer Response Summit events, roadshows, webinars, workshops, Blog Talk Radio segments, Industry Benchmarking Series, blogs, thought papers, and social communities.

To learn more about Execs In The Know, visit www.execsintheknow.com. For more information on their Customer Management Recruitment Solutions, visit www.justcareers.com.

 About COPC Inc.

COPC Inc. is an innovative global leader that empowers organizations to manage complex customer journeys.  The company created the COPC Customer Experience (CX) Standard and provides consulting, training and certification for operations that support the customer experience. Founded in 1996, COPC Inc. began by helping call centers improve their performance.  Today, the company works with leading brands worldwide to optimize key customer touchpoints and deliver a seamless experience across channels. COPC Inc. is privately held with headquarters in Winter Park, FL, U.S. and has operations in Europe, Middle East, Africa, Asia Pacific, Latin America, India and Japan.

For more information, please visit www.copc.com.

Media Contact

Alyssa Pitura
Director of Marketing and Brand Experience
info@execsintheknow.com
www.execsintheknow.com
@ExecsInTheKnow

Petco & RBC Royal Bank to Host 2016 CXMB Series Spring Workshops

Leaders Learning From Leaders in Exclusive One Day Events Focused on CX Data 

PHOENIX, AZ. March 16, 2016 – The 2016 CXMB Series Workshop, organized by Execs In The Know and COPC Inc., is headed to two cities this spring, with stops in San Diego, CA (May 4th) and Toronto, Canada (June 7th). These exclusive, one day events present an excellent opportunity for industry professionals to gather and share their customer experience challenges, successes and insights. This year the spring events will be hosted by two exceptional brands that are strongly committed to the concept of Customer First: Petco and RBC Royal Bank.

As with past CXMB Series Workshop events, great attention will be paid to the results of the Customer Experience Management Benchmark (CXMB) Series reports — 2015 Editions. The CXMB Series is a collaborative effort between Execs In The Know and research partner, COPC Inc. Published bi-annually, the CXMB series provides valuable customer experience insights from both the consumer and corporate perspectives. This year’s reports reveal intriguing discoveries in the areas of consumer preference, channel growth and the multi-channel experience. The CXMB Series proves especially insightful when viewed as a whole, directly comparing results between the two editions.

A few highlights from the findings:

• 79% of corporate survey participants believe they are meeting the needs and expectations of customers, while only 33% of consumers report having their needs and expectations met Continue reading

Seven Ways To Ensure Your Customers Actually Use Your Self-Service System

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Author: Cyndy Edwards, Senior Consultant, COPC Inc. Learn more about COPC Inc. at http://www.copc.com.

Today’s customer fully embraces technology and expects companies to do the same. This is especially true when it comes to providing customer service. Customers are still calling into the contact center to resolve many issues. However, two-thirds of consumers surveyed by Execs In The Know and COPC Inc. utilize multiple channels, including self-service options.

The use of multiple channels is not the whole story. Customers expect an effortless and seamless experience throughout their journey with your organization, with a convenient path to issue resolution. This means that customer engagement must be connected and relevant between your assisted and unassisted (or self-service) channels.

A key component of your self-service channel is having an effective knowledgebase, or the online library that stores and delivers your customer care content. Yes, your self-service program relies on technology to deliver information to your customers. But it is the content, organization, and search functionality within your knowledgebase that will make your self-service program a useful and reliable part of your omnichannel engagement.

Here are seven ways to design, build and maintain a knowledgebase that will meet expectations during any part of the customer journey:

1) Start by establishing a knowledgebase strategy.

If the goal of your knowledgebase is to answer customer questions and help resolve their issues, then you need to make sure you understand your customers’ needs. You can get this information by documenting questions that customers are asking when you are monitoring calls, emails or chats. Make sure to capture questions that customers escalate to Tier 2.

Also, structure your knowledgebase with “simple” in mind. Stick to fewer generalized categories so customers are not confused. Over time as more content is added, there may be opportunities to add section headings or categories. These will become clear as they are needed, so be prepared to grow your knowledgebase organically. Continue reading

Execs In The Know and COPC Inc. Release the Executive Summary for the 2015 Corporate Edition of the Customer Experience Management Benchmark Series

Insights from Over 70 Brands, Including AT&T, Sony, Ford Motor Company and TXU Energy, Show An Ongoing Disconnect Between Consumers and Companies In Meeting Customer Care Expectations

PHOENIX, AZ and WINTER PARK, FL — January 22,  2016 – Execs In The Know, a global network of customer management professionals, and COPC Inc., a leader in customer experience operations, have announced an Executive Summary release for the 2015 Corporate Edition of the Customer Experience Management Benchmark (CXMB) Series.

The 2015 Corporate Edition is the seventh report in the CXMB Series and extends trend lines revealed in past editions, including specific data comparisons with the 2015 Consumer Edition.

“While the gulf between corporate and consumer perception has narrowed, the divide shows us that there’s still work to be done,” said Chad McDaniel, President and CEO of Execs In The Know. “The strength of our reports lie not only in the data points that trend year-over-year, but also in the direct comparison between the corporate and consumer perspective. We hope that the information can be used to assist corporations in identifying, prioritizing, and addressing the needs, wants and expectations of their consumers.”

The complete Corporate Edition of the CXMB survey will be released at the Execs In The Know Customer Response Summit Phoenix, February 23-25, 2016. COPC Inc. will lead a panel of executives who will explore the findings of the report in greater detail. Continue reading