Leaders Learning From Leaders in Exclusive One Day Events Focused on CX Data
PHOENIX, AZ. March 16, 2016 – The 2016 CXMB Series Workshop, organized by Execs In The Know and COPC Inc., is headed to two cities this spring, with stops in San Diego, CA (May 4th) and Toronto, Canada (June 7th). These exclusive, one day events present an excellent opportunity for industry professionals to gather and share their customer experience challenges, successes and insights. This year the spring events will be hosted by two exceptional brands that are strongly committed to the concept of Customer First: Petco and RBC Royal Bank.
As with past CXMB Series Workshop events, great attention will be paid to the results of the Customer Experience Management Benchmark (CXMB) Series reports — 2015 Editions. The CXMB Series is a collaborative effort between Execs In The Know and research partner, COPC Inc. Published bi-annually, the CXMB series provides valuable customer experience insights from both the consumer and corporate perspectives. This year’s reports reveal intriguing discoveries in the areas of consumer preference, channel growth and the multi-channel experience. The CXMB Series proves especially insightful when viewed as a whole, directly comparing results between the two editions.
A few highlights from the findings:
• 79% of corporate survey participants believe they are meeting the needs and expectations of customers, while only 33% of consumers report having their needs and expectations met Continue reading
WINNIPEG, MANITOBA. April 16, 2015 – Execs in the Know, global network of Customer Management Professionals, and Social CRM innovators, Digital Roots, have announced the release of the newest installment in their Customer Experience Management Benchmark Series (CXMB). The 2014 Corporate Edition is a resource for customer care professionals, looking to enhance their customer care program, improve brand opinion, and drive customer satisfaction. Continue reading
WINNIPEG, MANITOBA. December 15, 2014 – Leaders in the Customer Experience Management space, Execs In The Know, and Social CRM innovators, Digital Roots, have announced the release of the Customer Experience Management Benchmark Series (CXMB) – 2014 Corporate Edition Summary. The Executive Summary titled, “Supporting the Connected Consumer in a Multi-Channel Environment: A Comprehensive Survey,” gives readers a preview into the results of the full 2014 Corporate Edition of the CXMB Series, to be released in February, at Customer Response Summit Miami.
Guest post written by Justin Gauvin, Executive Director of Verego
What does Social Media have to do with Social Responsibility?
As more and more organizations aim to build purpose-driven and meaningful brands, there is a profound opportunity for brands to combine their social media efforts with their ongoing efforts to become a more socially responsible and sustainable brand. The power of social media is continuing to become a critical engagement tool for monitoring conversations about the world’s largest brands, giving companies the ability to create a new channel for customer-driven innovation and online reputation management. Although brands are using social media to engage customers, are brands being proactive about improving their social responsibility in the eyes of the global customer?
This question drives us everyday at Verego, a Corporate Social Responsibility Solution Provider aiming to unite the global economy to promote the responsibility movement. Verego believes there is a massive opportunity for brands to improve their performance as responsible companies in order to proactively manage their reputations with customers and beyond. Continue reading