Tag Archives: Multi-Channel
WINTER PARK, FL — (May 24, 2017) — COPC Inc., a global consulting firm that helps companies improve operations to transform the customer experience, together with Execs In The Know, a global network of customer experience professionals, announce the results from their first retail industry survey, CXMB Industry Insights: Retail. This retail report was sponsored by Gladly, the customer service platform for the 21st century consumer. A key research finding is that almost half of both online and in-store shoppers think retail brands should focus improvement efforts on the customer care experience instead of other types of experiences, such as the shopping or purchase experience. To learn more about this and other findings, download the complimentary report.
CXMB Industry Insights: Retail is aimed at providing insights into consumer opinions and behaviors, specific to the retail industry. Topics in this report include comparisons between online and in-store shoppers in the areas of pre-purchase research, shopping, customer care, drivers of mobile device shoppers, and the multi-channel experience.
Findings reveal differences and similarities between online and in-store shoppers when it comes to the customer journey. Among the most popular methods of issue resolution — in-person, phone and email — online shoppers prefer to resolve issues via email, while in-store shoppers strongly prefer to resolve issues in person. However, both groups had low preference for self-serve solutions, including self-help and automated tools.
Additionally, responses between online and in-store shoppers are strikingly consistent when respondents describe what is most important to them when interacting with a retailer to resolve an issue. Customers want agents who provide clear communication, listen patiently, understand the issue, express empathy, and are empowered to break away from the script to get issues resolved. More information can be found on this infographic.
– In the event of a customer care issue, 68 percent of online shoppers and 75 percent of in-store shoppers would rather interact with a human versus a self-help system to resolve the issue.
– Among consumers who frequently shop from their mobile device, 44 percent would choose email as their preferred communication method with a brand compared to just six percent who would choose a phone call as their preferred communication method.
– Thirty-five percent of survey respondents think retail companies do a better job of providing a positive customer experience compared to other industries.
“We know retail brands have a huge opportunity to differentiate themselves by providing an exceptional customer experience. We conducted this survey to show real customer needs and to provide actionable data that all retailers should consider to improve customer satisfaction and increase loyalty,” said Kathleen Jezierski, chief operating officer, COPC Inc.
CXMB Industry Insights: Retail is the second in a series of industry-specific reports and is an extension of the Customer Experience Management Benchmark (CXMB) Series, also published in partnership between COPC Inc. and Execs In The Know. The first industry-specific report examined travel and hospitality and is available here.
“CXMB Industry Insights allows us to dive deeper into various industries and provide relevant insights that our community members in each vertical are seeking,” said Chad McDaniel, president, Execs In The Know. “Our retail survey offers information about consumer perceptions, expectations and behaviors so that our community can have a better understanding of the customer landscape in online and brick-and-mortar retail.”
For more information about the findings of this retail research or the CXMB Industry Insights survey series, contact Judi Brenstein, vice president, COPC Inc., at email@example.com.
About COPC Inc.
COPC Inc. is an innovative global leader that empowers organizations to manage complex customer journeys. The company created the COPC Customer Experience (CX) Standard and provides consulting, training and certification for operations that support the customer experience. Founded in 1996, COPC Inc. began by helping call centers improve their performance. Today, the company works with leading brands worldwide to optimize key customer touchpoints and deliver a seamless experience across channels. COPC Inc. is privately held with headquarters in Winter Park, FL, U.S. and has operations in Europe, Middle East, Africa, Asia Pacific, Latin America, India and Japan. To learn more about COPC Inc., visit www.copc.com.
About Execs In The Know
For over 15 years, Execs In The Know has built a reputation of excellence in the Customer Management Industry and a worldwide community of over 50,000 Customer Experience Professionals. Execs In The Know connects people to engaging industry content, thought leadership, current trends, peer-to-peer collaboration, networking and industry employment opportunities. Examples of this can be seen at their Customer Response Summit events, roadshows, webinars, workshops, Blog Talk Radio segments, Industry Benchmarking Series, blogs, thought papers and social communities. For more information, visit www.execsintheknow.com.
The following is a guest blog written by Evan Dobkin, Marketing Manager at Aspect Software.
I entered the contact center market five years ago, working on self-service interaction and the potential for personalized, customized experiences made possible by smartphones. At the time, the industry was planning for a multi-channel world. The domination of the “archaic” voice channel was starting to give way to native apps, social channels and SMS as the tides that would lift all customer service ships. It was very easy for businesses to get caught up in the hype of what was on the horizon and become paralyzed, wondering what changes they needed to make to their business to become part of this modern customer service world.
However, over these last five years, I’ve come to understand that despite the bells and whistles of sleek, up-and-coming communication channels, brands looking to add self-service interaction must begin by perfecting their IVR. A modernized IVR can help to improve the customer experience while providing a solid foundation for additional contact channels.
IVR has been, and will continue to be, the workhorse of your customer service offering. Often regarded by consumers as “the channel of last resort,” because they expect resolution when taking the time to call directly, it’s actually critical for resolving many customer issues. Not convinced? Consider these modern IVR realities:
– IVR is one of many contact points
– Improved speech recognition and dynamic personalization have made navigation easier
– New interactive voice solutions (Amazon Echo, Siri, etc…) emerged that are redefining how we interact with and our expectations of today’s IVR
– It is all about customer experience, ease of use – and containing costs Continue reading
This is a guest blog written by Greg Sherry, Vice President Marketing at Verint Systems.
One of the primary objectives of Customer Response Summit Austin was to “identify best practices and discuss innovative ideas on how to serve customer through emerging channels.” Verint’s contribution to this theme was an interactive general session called “Customer Engagement LIVE!” where we grouped executives into discussion groups of seven or eight participants. The groups engaged in conversations around the strategies and execution steps that can help define how customer-centric organizations can enrich interactions, improve business processes, and optimize the workforce.
One of the questions included on the breakout group handout, for example, was “If you could provide your peers with one piece of advice as they create and execute their customer experience strategy and program, what would it be?” There were also discussion questions around Customer Engagement and Enterprise Workforce Optimization.
Below are some of the highlights attendees shared during the breakout group read back presentations. Do you want access to group facilitator notes from all of the major discussion and engagement areas? If so, click here for the detailed Customer Engagement LIVE! notes.
Breakout Group Discussion Highlights
Employee Engagement- TED Talks! We want to hire and retain the best contact center agents that we can. So, we want to make sure we have a variety of internal programs around employee engagement as well as all our focus on customer engagement. One thing we started was Ted Talks Tuesday’s where we find creative and inspirational Ted Talks videos that have themes around creativity, innovation, customers. We then have a discussion group after the video. Our executives, managers and agents love all the interactions we all have – and we are learning new ideas and ways of thinking at the same time! Continue reading
The following is a guest blog written by Jill Soley, VP Marketing at Freshdesk. Learn more about Freshdesk by visiting their website.
Today, our customers have everything they need to communicate in the palm of their hand. Mobile brings about a unique and powerful convergence of communication channels — voice, email, chat, social, SMS — in one very portable device. This has a profound impact on how our customers communicate with each other, with the world, and with brands. It creates new challenges for brands to adjust to the protocols, cadence and sheer scale for customer support.
We’ve learned, in the digital age, that it’s no longer enough to publish a toll free number and staff a call center during business hours to provide for the needs of our customers. There are many new communication channels we’ve had to embrace and new skills we’ve had to learn to provide for the needs of our customers, in a social, mobile, 24×7 global marketplace.
At Freshdesk, we look at customer engagement through the lens of what we call The Great Pyramid of Customer Support.
This framework, based on Maslow’s Hierarchy of Needs, provides a structure to help organizations assess their support capabilities and determine what to prioritize. It can be particularly useful for determining how to address a new channel. Here we will apply it to mobile support and engagement: Continue reading