Guest post written by Justin Gauvin, Executive Director of Verego
What does Social Media have to do with Social Responsibility?
As more and more organizations aim to build purpose-driven and meaningful brands, there is a profound opportunity for brands to combine their social media efforts with their ongoing efforts to become a more socially responsible and sustainable brand. The power of social media is continuing to become a critical engagement tool for monitoring conversations about the world’s largest brands, giving companies the ability to create a new channel for customer-driven innovation and online reputation management. Although brands are using social media to engage customers, are brands being proactive about improving their social responsibility in the eyes of the global customer?
This question drives us everyday at Verego, a Corporate Social Responsibility Solution Provider aiming to unite the global economy to promote the responsibility movement. Verego believes there is a massive opportunity for brands to improve their performance as responsible companies in order to proactively manage their reputations with customers and beyond. Continue reading