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The Digital Strategy Sit Rep

The following is a guest blog written by Reagan Miller, Vice President of Chat Agent Services at [24]7. Learn more about [24]7 by visiting their website.

I was never an actual member of the armed forces, but my Father was a Lt. Colonel in the Army, so I was “sort of” in the Army too; let’s just say that by the age of 3, in knew what the words “attention” and “at ease” meant. Among the many colorful words and acronyms I needed to understand in order to survive, there was one in particular that proved to be highly valuable, it was “sit rep”. No, that’s not a description of an ab work out, it’s short for Situational Report. When my Dad asked for a sit rep, it meant I needed to state my objective, observe my surroundings, assess my location, determine my operational status, assess any threats, determine a recommended course of action, and communicate all of this as accurately and concisely as possible to my commander. This was particularly useful for a 3 year old when crossing the street.

But the idea of the sit rep is also useful for the savvy business person. In fact it’s something we do rather instinctively, although we sometimes do not deploy a disciplined approach to the task, and for my military Dad, that’s just not up to spec (specifications for you non-military types) and is likely to leave us with a “soup-sandwich”.

So how does all of this relate to my organization’s digital interaction strategy? Well, let’s take a moment and “sit rep” it. Before you start to conduct such an analysis, you’ll need a way to gauge your surroundings and look into the future, and for this purpose I’d like to propose a Digital Channels Maturity Framework.

Using this framework you can:

– understand the current consumer digital interactions landscape

– assess your current state relative to a defined maturity model

– gain insight into what the future holds for digital channels and how you can adapt, or perhaps lead among your competitors

– develop a forward looking capability roadmap

– build a business plan for future investment

247Feb2016

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