Execs In The Know- A Global Network of Customer Experience Professionals

Tag Archives: ecommerce

Mobile Disruption and the Future of Customer Care

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This is a guest blog written by Dan Gordon, SVP Strategy and Development at West, Interactive Services. Learn more about West at West.com/Interactive.

It’s estimated that we spend 177 minutes (nearly one-fifth of our waking day) on our phones daily — habitually checking them for updates around 150 times.[i] Furthermore, it’s predicted that mobile commerce will account for almost half of all e-commerce by 2018.[ii] Seasoned Silicon Valley gurus have even asserted a probable P.C. extinction as a result of the increasing functionality of mobile devices.

Digital disruption is transforming our lives and the brands we touch. Organizations need to put more power in customers’ hands. We need to free consumers to interact on their own terms and treat every interaction as a piece of an ongoing conversation. We need to enact thoughtful strategies to… Get. More. Proactive.

This whitepaper on the mobile shift from West and Execs in the Know is a good place to get started.

We’re now living in a world where 87 percent of parents use texting — 72 percent of which hold a positive perception of companies that offer text messaging customer care.[iii] It’s estimated that in 2018, mobile search will generate 73 billion calls to businesses across every industry.[iv] Luckily, knowing this puts brands in control of their own destiny! Continue reading

The Missing Link Retailers Need to Turn a Cost Into a Revenue Generator

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The following is a guest blog written by Edward Kowalski, Associate Vice President, Retail Marketing, at Sutherland Global Services. To download a free white paper on the topic, visit  http://www.sutherlandglobal.com/Retail/WP-20160104/Default.aspx

Most retailers are missing a key opportunity. It’s a way to take what’s now an expense and instead use it to build awareness, create loyalty and even grow profits.

It’s customer care.

Companies should combine customer care with customer experience, big data and predictive analytics. It’s a transformation that requires retailers to break down silos and start sharing information that’s widely available.

Consider the constant signals customers provide, based on multiple experiences, with brands across multiple touchpoints. Retail marketers use the information to develop a customer journey that’s seamless, relevant, authentic and omni-channel.

But it’s a missing link that needs to be shared with the customer care team.

Retailers should develop a new system that arms customer care agents with intelligence that spurs personalized engagements. This helps resolve complaints, increase Net Promoter Scores, improve customer satisfaction, create loyalty and, yes, generate revenue.

Here are the steps we recommend: Continue reading